What is PR?

What is PR?


Public relations (PR) is a communication  management between company and its target group.

According to IPRA, (International Public relations Association) PR is a organized and planned management task that is established by private or public institutions to get support and sympathy of its target groups.

Public relations is all about reputation. It’s the result of what you do, what you say, and what others say about you. It is used to gain trust and understanding between an organisation and its various publics – whether that’s employees, customers, investors, the local community – or all of those stakeholder groups.

What is the purpose of Public Relations?

The most important purpose of PR and practitoners is that keep connected  current costumers with company, win potential costumers and carry on communication between stakeholders and company  for the continuity of company’s existence.

How does it differ from advertising?

Advertising is a way to sell product but PR doesn’t sell product. It sells idea and  tries to empose opinion to targent audience.

How does PR benefit a company?
Public relations can play a critical role in achieving a competitive advantage by, for example, opening new markets, attracting high-calibre employees, giving more access to funding and investors, creating a high value for products and services, and protecting businesses in times of crisis. All organisations, whether local or international, big or small, benefit from public relations. (www.prca.org)

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